Behavioral finance has studied why retail investors lose money. We discussed one such study in a previous post. Retail investor losses can be attributed to, among other factors, overconfidence, overtrading, sensation seeking, issuers’ overpricing, etc.
Or is it just a general trend among retail investors to loose money on complex derivatives? 🙂
Probably this is the case. Issuers keep coming up with complex products, like single stock "income" ETF, buffer ETFs etc.